Haunts :: Augmented Booklet

Haunts documents with a fond appreciation the places that made my adopted city a magical place, even if briefly, and that helped define the first decade of the 21st century here. Seen in their present tense, they are largely mundane and presented here purposely out of context. If you’re local, you may recognize these places, or pass by them every day and dismiss these Haunts as the invisible tenants of their current settings they are. But like ghosts, they still exist if you know where to look. More about the project: haunts.aaronwinters.net

HAUNTS is an augmented publication, meaning that most pages are linked to the internet, where one can unlock text describing the then-and-now of the Haunt using the Layar app. Although on a public-facing server, these web pages are not linked from anywhere, or to each other, and can only be accessed via phone or tablet by scanning each location page. (Scanning the images on screen here with the Layar app should also allow one to access the content.)
An overview of the project can be found at haunts.aaronwinters.net
A second part of the project was the exploration of gestalt, both graphically and contextually.  
While not explicitly part of the image, Kanizsa figures instead imply the perception of a shape. Typically, the negative space-shape creates an illusion that seems brighter and closer to the viewer than the positive space actually drawn.
Kanizsa symbols belong to Gestalt psychology, which centers around the self-organizing tendencies of the human mind. The effect allows us to visually recognize whole forms instead of just random groups of marks. Reiſication, based on memory and societal norms, extends our perception to process more information than what is physically shown. Both principles allow us to explore the versatility and ambiguity of the mind.
HAUNTS explores how we might extend these principles to existentially connect the locations seen in this project through the intangible context of shared experience.
The locations featured throughout downtown Sacramento have also been assigned a physical tombstone marker. Regardless of if someone  has the book, they can access the unique location page while on site via the QR Code on each marker using any QR Code Reader on their mobile device. (The Layar app also recognizes QR codes.)  The app will launch the location’s page in a mobile web browser.