Burton Snowboards
Interactive Moodboard
Burton is an industry-leading snowboard brand headquartered in Burlington, Vermont. Their extensive activewear lines are respected for their quality and strong visual aesthetic.
This project was of a purely technical nature. Burton’s distributed creative teams consult their overseas sales reps for feedback. This web project provides global access to the physical 12x30 ft. moodboard created in Vermont. Each numbered area links to zoomable insets, enabling the creative team to guide the presentation in detail.
The design uses browser-native CSS animation and resolution-independent SVG to produce the necessary visual effects across variable screen sizes. These technologies reduce the number of dependencies, improving performance and dexterity.
I had very little feedback after the meeting occurred. There were no real metrics from the internal project, but I was hired to recreate the project the following season so I assume it went well.
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